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7 secrets to an epic sales page

7 secrets to an epic sales page

In this article you’ll read about the essential elements in an epic sales page. 1. It all starts with who The most essential step of all is knowing who you’re creating the page for. So, what do you know about these people, their fears, worries and dreams? You have to...
Why wanting to help people isn’t enough

Why wanting to help people isn’t enough

“I don’t want to be doing all this business stuff, just want to help people” If I had 10 euros for every time I’ve heard this, I could easily fly around the world on the proceeds. It usually also comes just before someone says they would love to work with me, but...
Be more visible in a grey world

Be more visible in a grey world

How to stand out in a grey world I’ve been struggling with going grey for quite a while now. My natural hair wasn’t the same sun-kissed adventurous traveller colour it once was and the encroaching grey looked straggly, like it was trying to wriggle away from my head....
Information overdose on your page?

Information overdose on your page?

Sadly, it’s very easy to write a dull sales page. One way is giving too much information. Find out how this can happen in this blog. My own writing In a former life I was an IT project and program manager for an international bank (that’s where my love of...
The biggest fear mistake on your sales page

The biggest fear mistake on your sales page

The last thing you want is an icky sales page, so you really don’t want to focus on FOMO or negativity. But are you making this fear mistake? In this blog, you’ll find out more about the role of fear in your sales page. Why be careful with fear? I work...