Watching your boundaries: the no cat food rule

In this blog, you'll read about a formative experience, that taught me about watching your boundaries. We all have these experiences and they often have more influence than we realise. Even affecting our business. 2-up-2 down When I was a ...
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Information overdose on your page?

Sadly, it's very easy to write a dull sales page. One way is giving too much information. Find out how this can happen in this blog. My own writing In a former life I was an IT project and program ...
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The biggest fear mistake on your sales page

The last thing you want is an icky sales page, so you really don't want to focus on FOMO or negativity. But are you making this fear mistake? In this blog, you'll find out more about the role of fear ...
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Confusion is an easy trap to fall into

It's easy to think you're being 100% clear, because it's completely clear to you. In this blog you'll find out why this is a easy-to-fall-into but big mistake. And why ultimately this leads to confusion (and why we never want ...
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Are you blowing hot and cold with your sales page?

Writing your sales page can be confusing. You need to know what to say, how to say it and where to put videos, buttons etc. In this blog, you'll read about blowing hot and cold with your sales page. Scroll ...
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Are long sales pages boring?

My clients often ask me if long sales pages are going to be boring. They don't want to be dull and are worried that a long page will put people off. In this blog, I'll share some the reasons why ...
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7 secrets to an epic sales page

In this article you’ll read about the essential elements in an epic sales page. 1. It all starts with who The most essential step of all is knowing who you’re creating the page for. So, what do you know about ...
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Why now is not the time for rags to riches stories

This weekend I got an email from someone who’s doing very well in her business, talking about her rags to riches story. She says she’s realised that a lot of it was privilege. Good for her. Then she suggested we ...
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how epic is your business

How epic is your business?

In this blog you'll find out what an epic business is (and what it isn't!). What makes a business epic? An epic business is: Your vehicle for making the world a better placeIt's not mainly about earning money (although you ...
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when is a word a soul word

What are soul words

One of the words I use in my business is soul words. In this blog you’ll read about what they are and how you can use your soul words in your business. What are they exactly? Your soul words are ...
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Zoom 101 webinar

zoom 101 resources

Below you can find links to the products and services I mention in the Zoom 101 webinar. If you haven't seen the webinar yet, sign up here. You'll also receive security tips. Be aware that I may benefit if you ...
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ideas for leading online team meetings

how to lead an online team meeting

So, you’ve got yourself an online team. Congratulations! You’re ready to go places. But how should you lead a team meeting? Especially when you have no experience with this role. And if you have an international team. Read this article ...
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tips for going live on Facebook

How to go live on Facebook

Going live on Facebook can be tough. And if you speak another language, adding English into the mix can make your blood pressure skyrocket. In this article, you’ll find out how to go live on Facebook, with lots of tips ...
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reasons to go global

Why go international with your business?

Going international with your business isn't for the faint-hearted. It will challenge you in many different ways, but there are so many benefits too. In this blog you'll read about some of the benefits that I've noticed and some that ...
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making sure you're listened to

May I interrupt you there? How to get heard

Over the weekend I was watching a tv discussion programme. It started off as a discussion about whether countries could get involved with matters in a different country. It was a fascinating discussion, with very different view points. They are ...
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important to have a good overview

Self-care matters: 3 reasons why

3 things I learned last week. Again. In this blog I talk about why self-care matters for us as entrepreneurs and how down time can boost our business in 3 separate ways. Last week was a tough one Shivers, coughing, ...
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self care means setting boundaries

Boundaries mean more progress in your business

In business you can be TOO flexible. Even if everyone around you is asking you to be flexible, you still need some boundaries if you want to progress. One of the wonderful things about having my own company is that ...
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10 steps to switch to English

How to prepare to go international with your online business Switching to English in your online business is usually a no brainer. You can dramatically increase your audience and your sales. You meet people from all over the world. And ...
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Do you need to invest in your business?

When I was a small child, Thursday was my favourite day of the week. It was pocket money day. Every week I had the same routine. I would take my 1 shilling and threepence (it really was a long time ...
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first you need dreams

When you wish upon a star

Yesterday, I was blown away. Any of you who have older kids will recognize this feeling. Waiting by the phone to hear how your kid’s final exams have gone. Having spent hours encouraging them (=your interpretation), nagging them (=their interpretation) ...
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why English isn't the reason you're not going global

How to stop English holding you back in your business

One of the most important reasons given for starting a company is self-determination or making your own mind up what you’re going to do and when. It’s all about freedom and sharing your talents with the world. So, it’s frustrating ...
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storytelling tips

How to tell your story

As an entrepreneur, you need to connect to others. People need to have a feeling of who you are and what you could do for them. They need to get goosebumps listening to you. Goosebumps are a sign that what ...
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frustation when learning English

What to do when you’re frustrated with English

There’s a phase in language learning that I call the headache phase. You’re understanding more and more, but you can’t yet express yourself as you would like to. It means you’re working really hard, get very tired and frustrated and ...
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Which phase of learning English are you in

Language (or any) learning works in a number of phases. In this blog I explain how this works and how to work out which phase you are in. This will help you minimise frustration when you learn English and hopefully ...
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which type of English do you need

US or UK English for your business

There is no such thing as one kind of English. So, even if you use international words, you still have to make a choice which English your company is going to use. In this article you’ll find out if you ...
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How to find the determination to keep going in your business

Having a business can be really tough at times. Sometimes you don't know what to do next. Sometimes life is tugging at your arm, trying to get your attention. I went through this last week and realised that I could ...
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How to use emojis in writing for your business

Emoji’s are here to stay. It’s hard to remember that even 10 years ago, we were hardly using them. 20 years ago we wouldn’t have understood most of them. And now they have become an essential part of our online ...
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using rhyme in copy

How to use rhymes when you write

Rhyme is probably not the first thing you think about when you're improving your writing for your business, but it can be really useful. Just think about how many rhyming slogans you know. This blog talks about how to use ...
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Want or would like?

My guide to getting it right. I often tell clients that a quick way to sound more polite is to use ‘would like’ instead of ‘want’. And it’s true. If you’re meeting someone in person, using ‘would like’ can make ...
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how you might be holding yourself back

Met your monster yet?

Recognise this? You’ve giving a presentation, a live or a webinar and all the time, there’s a little voice talking at you. It’s telling you everything you’re doing wrong, as you're doing it and it’s getting louder and louder and ...
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learn to enjoy the mistakes

Mistakes can be beautiful

Last weekend I was at Schiphol, picking up my son. It's a convenient place to meet and we both love the energy of the airport. We were waiting on the platform for a train and overheard a conductor making an ...
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