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Confusion is an easy trap to fall into

Confusion is an easy trap to fall into

It's easy to think you're being 100% clear, because it's completely clear to you. In this blog you'll find out why this is a easy-to-fall-into but big mistake. And why ultimately this leads to confusion (and why we never want that!). Your ego is not the judge When you...

Are you blowing hot and cold with your sales page?

Are you blowing hot and cold with your sales page?

Writing your sales page can be confusing. You need to know what to say, how to say it and where to put videos, buttons etc. In this blog, you'll read about blowing hot and cold with your sales page. Scroll down for a quick video. Pros and cons of templates When you...

Are long sales pages boring?

Are long sales pages boring?

My clients often ask me if long sales pages are going to be boring. They don't want to be dull and are worried that a long page will put people off. In this blog, I'll share some the reasons why a long sales page is often a very good idea and why you shouldn't worry...

How epic is your business?

How epic is your business?

In this blog you'll find out what an epic business is (and what it isn't!). You might well be surprised by what you're about to read, because it isn't standard business advice. What makes a business epic? In my world, an epic business is: Your way to make the world a...

What are soul words

What are soul words

One of the terms I use in my business is soul words. In this blog you’ll read about what they are and how you can use them in your business.    What are they exactly? Your soul words are words that: you love your clients love are unique to you, your...

May I interrupt you there? How to get heard

May I interrupt you there? How to get heard

Over the weekend I was watching a discussion on tv. It started off as a discussion about whether countries could get involved with matters in a different country. It was a fascinating discussion, with very different view points. They are were all trying to get heard....

10 steps to switch to English

10 steps to switch to English

How to switch to English with your online business Switching to English in your online business is usually a no brainer. You can dramatically increase your audience and your sales. You meet people from all over the world. And you can reduce your risks, by not being...

When you wish upon a star

When you wish upon a star

Yesterday, I was blown away. Any of you who have older kids will recognize this feeling. Waiting by the phone to hear how your kid’s final exams have gone. Having spent hours encouraging them (=your interpretation), nagging them (=their interpretation) and willing...

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